Fiber Velocity Services

What sits inside each one.

The same twelve capabilities, grouped the way the work actually runs. One team holds all of it, which is why the definitions match from the first exposure through to the installed subscriber.

Go-to-market plan

Which markets, in what order, with what offer, and what has to be true before the first dollar goes out.

  • Market sequencing built from your passings file and the build schedule
  • Offer and price position set against whoever is already selling there
  • Channel mix set market by market instead of one national template
  • Brand and market launch, with local affinity built ahead of the flip
  • The commercial plan written down so your team can run it without us

Demand and media

Paid demand bought against addresses you can serve, and measured to the install rather than to impressions.

  • Streaming and connected television bought against serviceable addresses
  • Programmatic across audio, out of home, display, retail and video from one seat
  • Paid search and social aimed at the addresses inside your footprint
  • Commercials, short form, documentary and always-on local content produced in house
  • Every channel reporting into the same cost per install

Data and identity

The address is the unit of truth. Most of this work is getting the systems to agree on it.

  • Serviceable passing reconciliation across engineering, marketing and billing
  • Audience and persona building from behavior at the address, not from workshops
  • Visitor identification that turns high intent anonymous traffic into contactable leads
  • MDU exposure pulled out from behind a healthy looking penetration figure
  • Match back from exposure to the subscriber who installed

Sales organization

The team that has to convert the demand, built so the plan survives contact with the field.

  • Comp plans, territories and queues that follow serviceable inventory
  • Door to door, inside, retail and partner channels defined so they stop colliding
  • Manager cadence and pipeline discipline your leaders will keep
  • Hiring profile, ramp and onboarding built for the market being sold
  • Works with the team you already have, not only with one we stand up

The order path

Traffic is the easy half to buy. The order that gets abandoned on the way to checkout is where the money goes.

  • Buy flow review against the exact points where the order is lost
  • Address check and serviceability lookup that answers in one step
  • Journey design across self serve, chat, call and field
  • Web build and landing systems tied to the address rather than the campaign
  • The path instrumented so abandonment is visible instead of inferred

Reporting and retention

One denominator, from the first exposure through to the subscriber who stays.

  • Attribution from exposure to address check to installed subscriber
  • One reporting layer that the board, marketing and operations read the same way
  • Cost per install and penetration by market, not channel metrics that flatter
  • Onboarding, first bill, expansion and referral run as a program
  • Save and win back aimed at the subscribers worth keeping

See the four ways this starts

One partner. One number.

Tell us the market, the passings, where the funnel is breaking and what the number needs to be. We will come back with questions, not a capabilities deck.

Start the diagnostic